First published on Campaign Asia

WhiteWave Media Group aims to help luxury shoppers in Singapore

By Staff Reporters | Jun 14, 2012

SINGAPORE - WhiteWave Media Group (WWMG) has launched a location-based iPhone app aimed at luxury shoppers in Singapore.

WWMG said the Luxury Locator is the first mobile app to list and organise luxury brand boutiques and shops in Singapore.

Users are able to find branded boutiques across three main criteria: by brand, by product category or by location.

It will be complemented by an online directory available on Asia’s number one luxury website, Luxury Insider.

WWMG chief executive Julian Peh said Singapore is an increasingly vibrant luxury shopping destination in Asia, with new brands entering the market.

"We wanted to use our technical expertise and local market knowledge to develop the first app on luxury shopping in Singapore’s popular shopping areas," Peh said. "Luxury Locator: Singapore is the result of a year of intensive research and development, and we hope that we would be able to make our users’ shopping experience in Singapore significantly more enjoyable.”