Singapore, 1 November 2012 – WhiteWave Media Group, Asia’s leading integrated luxury media group, has partnered with Heart Publishing to  launch Men’s Folio Online, the online destination of Men’s Folio.

First launched in 1997, Heart Publishing’s flagship title Men’s Folio has been the original style bible for fashion conscious men with high disposable incomes, and is today Singapore’s foremost men’s luxury fashion & lifestyle leader.

This partnership harnesses the proven digital expertise  of WWMG to extend the trusted Men’s Folio brand into the online space, and to create an online environment all fashion savvy men will enjoy.

Men’s Folio Online, located at www.Mens-Folio.com, features daily content updates such as Men’s Folio Men of the Day, News on the latest collections, launches and accessories with a strong emphasis on images and interactive elements such as runway video presentations, and video campaigns from fashion houses.

Notably the On the Fly section highlights individuals whose style has caught the eye of our editor, Style quotes from style personalities, visually stunning fashion spreads, and interviews with fashion movers and shakers.

Publisher and Founding Editor of Men’s Folio, as well as Managing Director of Heart Publishing, Eddy Koh, says, “We are delighted to work with WWMG on the new launch of Men’s Folio Online. Having consolidated our brand status since 1997, Men's Folio is focused on making the digital leap to capture more instantaneous reporting and more immediacy."

CEO of WWMG, Julian Peh adds, “Men’s Folio is a veritable institution in the fashion magazine industry in Singapore, and it is our honour to be able to partner with Eddy and his team to launch Mens-Folio.com.”

“We are confident that with the strong reader loyalty of Men’s Folio, and WWMG’s long experience in creating high-quality online environments, Mens-Folio.com will be a great online destination for discerning and sophisticated male readers in Singapore.”