Hong Kong, 27 November 2012 – WhiteWave Media Group is pleased to announce that Luxury Locator is a finalist under the category of “Best Location-Based Marketing” Award in the inaugural Mob-Ex Awards. This award celebrates mobile marketing excellence and recognizes leading organisations that succeeded in implementing innovative mobile marketing strategies.

Luxury Locator is a market-first location-based iPhone app serving luxury shoppers in Hong Kong, both visitors and locals. The app lists and organizes the most essential luxury brand boutiques and shops in Hong Kong.

The app is powered by a proprietary geolocation algorithm that greatly improves the accuracy of the phone’s GPS tracking result. The “Near You” function allows the user to view a list of shops near their current location as well as browse through special products in store available around them.

Amongst the finalists, Luxury Locator is the only luxury-related mobile app and the only retail-boosting mobile app. Garnering a finalist position in this highly competitive award is a testament of WhiteWave Media Group’s leading innovation within the luxury media industry.

Group CEO Julian Peh notes, "We are honoured to have Luxury Locator recognised as one of the best location-based apps in Hong Kong. As the only luxury media company to be a finalist in the prestigious MOB-EX awards, WWMG will continue to invest in our mobile product development, so as to produce more mobile products that serve our users and clients in the luxury space."

WWMG is Asia’s pioneer in digital luxury media, as well as the first truly integrated luxury media group in Asia. WWMG owns websites read by the most affluent individuals in Asia, publishes established and well-loved print magazines, and has delivered hundreds of online campaigns for the most prestigious luxury brands.