Singapore, 6 August, 2013 – WhiteWave Media Group (WWMG), Asia’s leading integrated luxury media group has joined forces with Indonesian publisher MPGMedia to launch a joint venture called WhiteWave MPGmedia (Hong Kong) Limited. 

This new strategic partnership will launch WhiteWave’s BACCARAT Magazine in Indonesia and boost the reach and visibility of MPGMedia’s Surface Asia magazine in Hong Kong. It will leverage the expertise of both media companies, expanding their geographic positions in the region and allow them to take advantage of the strengths presented in their respective companies.

Since 1999, BACCARAT Magazine has been Hong Kong’s most vibrant and dynamic luxury and high-society publication. Featuring A-List celebrities, movers and shakers, and the very best of the luxury lifestyle in Hong Kong, BACCARAT has a loyal and growing readership, and is poised to go regional this year. MPGMedia’s strong base in Indonesia, one of Southeast Asia’s fastest growing markets, makes the regional launch of BACCARAT INDONESIA by MPGMedia much anticipated.

Surface Asia, the region’s definitive resource for design, architecture, art and culture will appoint WWMG to manage its Hong Kong circulation, marketing and advertising sales to better serve Hong Kong clients. Well-respected for its incisive pieces and in-depth knowledge of Asia’s design industry, the publication will make use of WWMG’s editorial expertise to further highlight the work of the Hong Kong's design and architecture community.

“We are delighted to be working with WhiteWave Media Group on this joint venture in Hong Kong,” says CEO of MPGMedia and publisher of Surface Asia, Denise Tjokrosaputro. “The WWMG team is known for being creative and dynamic and I have full confidence they will take Surface Asia to the next level with this collaboration.”

Adds WWMG CEO Julian Peh, “The partnership with MPGMedia is highly complimentary for both of us. Indonesia is a rising market and we are proud to work closely together with a similarly dynamic partner in the country. MPGMedia publishes some very cutting-edge titles, which I admire and look forward to establishing further in Asia.”

This joint venture with MPGMedia follows the launch of WOW (World of Watches) HK, both of which are part of WWMG’s active pursuit of new projects and publications to boost its portfolio. This includes the upcoming launches of BACCARAT Magazine in Indonesia and Malaysia.

For all press related enquiries, please contact:

Karen Fong

Communications Manager

[email protected]