BACCARAT Magazine, Hong Kong’s most exciting luxury magazine made its debut in Malaysia this month with Hong Kong celebrity scion Jennifer Tse on the cover. The magazine is published by ACG MEDIA GROUP (AMG) in partnership with Hong Kong’s WhiteWave MPGmedia, a subsidiary of WhiteWave Media Group (WWMG).

Founded in Hong Kong in 1999, BACCARAT was acquired by WWMG in 2009 and quickly became the city’s most vibrant and dynamic luxury and high-society magazine. WWMG, Asia’s leading integrated luxury media group has partnered with AMG for BACCARAT’S regional expansion into Malaysia, which promises to seize the potential of the country’s fast-growing luxury market.

Featuring the region’s celebrities, movers and shakers and the very best in luxury lifestyle, BACCARAT MALAYSIA is packed with bold features, exciting shoots and a brave voice tailored to the needs of Malaysia’s dynamic, youthful and affluent readers.

 “BACCARAT MALAYSIA’s edgy and quirky spin on luxury gives the publication a voice that will set it apart,” says Winnie Yong, Editor-in-Chief. “It’s an informative and lively read for the successful men and women who stand out from the crowd and dare to be different. From unearthing new faces, new achievers and new talents to giving a voice to those who have something to say, we are putting a unique spin on luxury that discerning readers will appreciate.”

 Alvin Chang, Managing Director of AMG, adds, “BACCARAT MALAYSIA is the luxury lifestyle destination for the discerning, vibrant and dynamic. We are encouraged by the good reviews and the experienced team of Baccarat are approaching luxury at a fresh and meaningful angle, further strengthening the magazine’s unique positioning as a leader in the luxury arena.”

 Julian Peh, Group CEO WWMG, says ”BACCARAT Magazine is Asia’s most dynamic luxury and high society magazine brand. Alvin and his team bring an extremely high level of dynamism, professionalism and entrepreneurial energy. With their knowledge and experience in the Malaysian market, we are confident that BACCARAT MALAYSIA will be a resounding success.”

The launch of BACCARAT MALAYSIA is part of WWMG’s active pursuit of new projects and publications to boost its portfolio and is set to be followed by BACCARAT INDONESIA in 2014.