Overview Intro

WhiteWave Media Group is Asia’s No 1 integrated luxury media group, with offices in Singapore, Hong Kong and Shanghai.

Our portfolio of media products include luxury websites, print magazines and mobile apps across the region, all targeting affluent luxury buyers. This gives us the largest and most powerful integrated media platform for luxury marketers in Asia.

Launching with a single website Luxury-Insider.com, in 2006, we were Asia’s very first digital luxury media company. Today we are honoured to serve tens of thousands of readers everyday, and to have delivered hundreds of successful digital campaigns for the world’s most prestigious luxury brands.

7 years on, we retain the same energy and passion we had when we started, and we remain humbled by the trust of our readers and clients.

At WWMG, our goal is and always will be:

To lead the way in innovation and ideas for our readers and clients.

Group Milestones

  • Luxury-Insider.com launched.

    A seminal breakthrough, this marked the debut of Asia’s very first online luxury magazine.

  • Cartier signed on as our first online advertiser for their La Dona de Cartier launch campaign.

  • Luxury-Insider.com went daily with our luxury news blog, Current Affairs.

  • Our first foray in print.

    We were appointed by Lexicon Group as editorial consultants for Real Time, their annual luxury watch supplement.

    This was the first of many luxury print magazines we would be appointed to produce for larger publishers.

  • Luxury-Insider.com introduced ‘Roll-Over for Sound’, an ad feature which improved click through rates for rich media ads.

  • Continued endorsement of our editorial leadership.

    Against competition from more established print publishers, we won the contract to publish Citibank’s ULTIMA magazine, targeted at the bank’s ultra-affluent clients. We were also engaged to do a City Guide by Senatus.

  • Our international expansion begins.

    We set up our China office in Shanghai.

  • We launched Inluxe.cn , our first online luxury magazine in simplified Chinese for the China market

  • Continued expansion in Asia-Pacific:

    Despite the recession of 2009, we continued strengthening our regional infrastructure through the setting up of our new Hong Kong office. This cements our position as a truly regional media group.

  • We acquired BACCARAT MAGAZINE in Hong Kong, a leading society title with more than 10 years of history.

  • SPH Magazines, one of the largest publishers of magazines in Asia, acquired a minority stake in our group.

  • In partnership with Blu Inc, we redesigned and relaunched:

    Asia-Pacific Boating.com

  • A showcase of fearless innovation. We launched -

    Luxury Locator: Singapore
    Luxury Locator: Hong Kong

  • SPH Magazines acquires Luxury-Insider.Com

In All The Right Places

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