Luxury Insider Integrated Media rebrands

Luxury Insider Integrated Media announced today its corporate rebranding to WhiteWave Media Group.
Luxury Insider Integrated Media rebrands

Singapore, 4 May 2012 - Luxury Insider Integrated Media, Asia’s leading integrated luxury media group, announced today its corporate rebranding to WhiteWave Media Group.

The Group, previously named after its flagship website Luxury-Insider.com, will operate under the new corporate brand name with immediate effect. A new corporate website at www.WW-MG.com has also been launched. 

Speaking on the rebranding, Group CEO Julian Peh notes, "Since our founding with a single website 7 years ago, we have built a compelling and growing portfolio of luxury media products in different mediums. Many of these products are now the undisputed leaders in their verticals."

"Our new corporate brand denotes both dynamism and relentlessness, and perfectly encapsulates our identity as a highly innovative media group. It reflects our unrelenting efforts to launch wave after wave of cutting-edge products targeted at affluent and sophisticated consumers."

WhiteWave Media Group, or WWMG for short, currently owns and manages 8 luxury magazines and websites including Luxury-Insider.com, InLuxe.cn, BACCARAT Magazine etc.

The Group plans to launch several new products this year in the digital and mobile spaces. Among the Group’s planned launches this year are retail-boosting mobile apps and websites targeting new verticals.

"The past few years have been exciting ones both for WWMG, and for the luxury media industry at large." Peh adds, "Media consumption habits among affluent and sophisticated readers have evolved and will continue to evolve. Being Asia’s pioneering digital luxury publisher, WWMG has always been at the forefront of harnessing technological developments to better serve our readers and clients."

"As a company, we have always been fanatically focused on products. This year, our clients and advertisers can expect to see more innovative products that reach affluent customers in new ways. We are confident luxury brands will be able to use these new products to fulfill their strategic and tactical marketing needs in ground-breaking ways."

WWMG is Asia’s pioneer in digital luxury media, as well as the first truly integrated luxury media group in Asia. WWMG owns websites read by the most affluent individuals in Asia, publishes established and well-loved print magazines, and has delivered hundreds of online campaigns for the most prestigious luxury brands.

WWMG is an associate company of the SPH Magazines group.

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