Luxury Locator: Singapore featured in Marketing Interactive
Luxury Locator has been developed through close technical collaboration between the media group and Singapore-based app developer BuUuk.
The app lists luxury brand boutiques, featuring leading luxury brands in Singapore and the region. It allows users to find branded boutiques using three main criteria: "By Brand, By Product Category or By Location". The "Near You" functions on the phone also allows users to view a list of shops near their current location, as well as browse products available around them.
Currently the app is available in English and simplified Chinese and targets shoppers mainly those travelling from China. It can be downloaded from the iTunes App Store and will also be made available on Android platform later in the year.
The app is specifically designed for people on the go and WWMG said it will launch Luxury Locator: Hong Kong in the coming weeks, followed by other key Asian markets. WWMG currently owns and manages eight luxury magazines and websites including Luxury-Insider.com,
InLuxe.cn and BACCARAT Magazine.