Luxury Locator: Singapore featured in Plush Asia
Local and foreign consumers looking for a convenient guide on high-end shopping can now turn to Luxury Locator: Singapore, touted as the first location-based luxury shopping application here.
Launched by WhiteWave Media Group - an associate firm of SPH Magazines - the app allows users to locate a variety of luxury boutiques in Singapore.
Shoppers are able to browse a database of luxury boutiques and retailers using three categories - brand, product category or location - said WhiteWave in a press release. The intuitive app allows a higher level of location-based accuracy in displaying stores and products near a shopper. A proprietary geolocation algorithm is responsible for this level of accuracy.
WhiteWave Media Group CEO Julian Peh said: "As the luxury media group with leading digital capabilities in Asia, we wanted to use our
technical expertise and local market knowledge to develop the first app on luxury shopping in Singapore's popular shopping areas".
The app is free for download on Apple's iTunes App Store. It comes in English and simplified Chinese.
Luxury Locator: Singapore will be available on the Android platform later this year.
WhiteWave Media Group will also launch Luxury Locator: Hong Kong in the coming weeks, with other key Asian markets to follow in 2012.
WhiteWave Media Group is an integrated luxury media group, with offices in Singapore, Hong Kong and Shanghai.