WhiteWave Media partners with ACG MEDIA GROUP to launch BACCARAT Malaysia in December 2013
Hong Kong, 29 August, 2012 - WhiteWave Media Group (WWMG), Asia’s leading integrated luxury media group is joining forces with Malaysia’s ACG MEDIA GROUP to launch BACCARAT Malaysia in December 2013.
WhiteWave’s BACCARAT Magazine is Hong Kong’s most vibrant and dynamic luxury and high-‐society publication since 1999. Featuring A-‐List celebrities, movers and shakers, and the very best of the luxury lifestyle, its regional expansion into Malaysia promises to seize on the potential of the country’s fast-‐growing luxury market.
ACG MEDIA GROUP is an emerging publishing house led by Managing Director Alvin Chang who brings 15 years of industry experience to the table. The company already owns and publishes high-‐end home furnishing magazines such as Metropolitan Home, Fixtures and Designer Concept, and is now expanding into luxury titles.
BACCARAT Malaysia will be helmed by a highly-‐experienced team. Leading editorial is Winnie Yong, who has six years of experience in high-‐end luxury publications. She is joined by Felicia Leong as Director of Sales, who brings with her eight years of experience in luxury publishing.
Says Alvin Chang, “This partnership with WhiteWave Media Group will extend our market leadership into luxury publishing in Malaysia. BACCARAT Malaysia will be a high society magazine like no other and will inject energy and vigour into Malaysia’s luxury publishing scene.”
“I’m excited to bring BACCARAT to Malaysia with ACG MEDIA GROUP,” says WWMG CEO Julian Peh. “Alvin is a highly experienced publisher and ACG MEDIA GROUP is a dynamic and entrepreneurial company. Malaysia is a market with great potential and we’re confident ACG MEDIA GROUP will make BACCARAT an essential magazine for brands and affluent readers alike.”
The launch of BACCARAT Malaysia in December is part of WWMG’s active pursuit of new projects and publications to boost its portfolio. The group is also set to launch World of Watches (WOW) in Hong Kong in September and BACCARAT Indonesia in October this year.