The Best Location-Based Marketing Award to Luxury Locator
WhiteWave Media Group is pleased to announce that Luxury Locator is a finalist under the category of “Best Location-Based Marketing” Award in the inaugural Mob-Ex Awards.
WhiteWave Media Group is pleased to announce that Luxury Locator is a finalist under the category of “Best Location-Based Marketing” Award in the inaugural Mob-Ex Awards.
Singapore, 1 November 2012 – WhiteWave Media Group, Asia’s leading integrated luxury media group, has partnered with Heart Publishing to launch Men’s Folio Online, the online destination of Men’s Folio. First launched in 1997, Heart Publishing’s flagship title Men’s Folio has been the original style bible for fashion conscious men with high disposable incomes, and is today Singapore’s foremost men’s luxury fashion & lifestyle leader.
Hong Kong, 16 October 2012 – WhiteWave Media Group, Asia’s leading integrated luxury media group, has launched Luxury Locator: Hong Kong, a market-first location-based iPhone app serving luxury shoppers in Hong Kong, both visitors and locals. This follows on the heels of the successful launch of Luxury Locator: Singapore in June 2012.
Singapore, 17 September 2012 – WhiteWave Media Group announced today a strategic investment in Asia360, Asia’s only regional news magazine. The resulting strategic partnership will see WWMG and Asia360 work closely on an enhanced integrated offering for Asia360 in print, online and mobile, to be re-launched before Q1 2013. Asia360 will reorganize along fully integrated publishing workflows, with its regional network of journalists producing content that is optimized for all three mediums, instead of merely re-purposing print content for cross-publication in digital mediums.
Luxury Locator: Singapore is the first mobile app that lists and organizes the most essential luxury brand boutiques and shops in Singapore. Complementing the mobile app is an online directory, available via the ‘Shopping’ section of Asia’s no 1 luxury website Luxury-Insider.com. Developed in close collaboration with leading luxury brands, Luxury Locator: Singapore promises complete information and accuracy.
The Group, previously named after its flagship website Luxury-Insider.com, will operate under the new corporate brand name with immediate effect. A new corporate website at www.WW-MG.com has also been launched.
With online ad spend increasing year on year, this partnership will accelerate the Luxury Insider Group’s expansion plans through SPH Magazines’ extensive sales and distribution network, while strengthening SPH Magazine’s online offerings in the luxury space in the region.
Through partnerships with leading service providers, the VIP ROOM is a platform where readers of Luxury-Insider.com can directly obtain quotes for yacht charters, private jet bookings, real estate listings and even caviar deliveries.
Julian Peh, CEO of the Luxury Insider Group who will take on the role of Publisher at Baccarat Magazine, says, “We are very happy to work together with Lionel and his team. With a heritage spanning more than 10 years, Baccarat is one of Hong Kong’s most vibrant luxury lifestyle magazines. We will be working closely to maintain its bold editorial spirit while increasing its visibility all round.“
The 15-second long television commercial is a sharp and sleek presentation that embodies Luxury-Insider.com and showcases the magazine’s innate understanding of luxury through expert editorial and the highest production quality.